CREATIVE ASSEMBLY

Key Responsibilities:

• Assist in the development of the community plan for the upcoming product, ensuring input and approvals have been achieved from the Community Manager, development, brand, digital and the global PR & community teams elsewhere in the company as required.

• Actively research external communities, as required by the IP strategy and high-level studio and marketing plans. Explore opportunities to capitalise on those communities and integrate our own efforts. Consolidate with existing strategies where efficiencies of communication can be made.

• Schedule dates for all asset deliverables and ensure regular communication of planned dates to the rest of the TW Brand team in particular conjunction Community Manager, Studio Communications Manager and PR Manager.

• Translate, adapt and generate localised content for our German-speaking audience as required by the marketing plan for each title and over-arching brand strategy.

• Report regularly, via the Community Manager, on engagement, performance and community-raised issues and advise on resultant best practice regarding feature implementation in game and marketing and PR communication.

• Assist the Community Manager in the organisation of community events locally and/or overseas.

• Devise initiatives and content and proactively seek opportunities to grow and expand the reach of TW community activities, driving engagement and interaction rates positively week on week.

• Influence strategy on the established social network channels and the official Total War website in relation to German language requirements, plus any external communities. Recommend and, with the Community Manager, implement changes, optimisations and expansions on these channels as required.

• Take ownership for content updates to all social media outlets for the German market, TW.com and CA.com for the product. Ensure a high quality of engaging content is regularly delivered and implemented across the network.

• Perform additional community relations duties related to the promotion and recruitment needs of the studio itself, as a business, as required from time to time.

• Represent the studio and the Total War brand internally and externally to a professional level at all times.

• Represent, protect and manage our partner licensed IP within the duties of the role to the highest possible standard, trafficking all material through the appropriate 3rd-party procedures as required.

Knowledge, Skills & Experience:

• A thorough appreciation of the Total War series is extremely desirable.
• Fluent, native-level German and fluent English language skills are essential.

• Previous experience of working within or closely with an internationally-responsible community department for a games publisher is essential.

• Able to build and maintain strong professional and informal relationships within organisations and externally with members of the public.

• Strong written and verbal communication skills.

• Strong presentation skills, to all sizes of audience.

• Content management system/web development familiarity/knowledge desirable.

• Knowledge of Photoshop, Sony Vegas (or other editing package) desirable.

• Willingness to travel when necessary and spend time as required at SEGA’s Brentford HQ.

• Current knowledge of the mainstream games industry is essential.

• An understanding of metrics and insights for web platforms and social media would be an advantage.

• Experience of social media trends. methodology and channels in all current forms.

• Though not essential, additional European language skills would be an advantage.

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Key Responsibilities:

• Develop, refine and implement the digital & community plans for all Alien IP products ensuring input and approvals have been secured from all key stakeholders – development, brand, FOX and the SEGA digital and community teams elsewhere in the company as required.

• Working closely with development & Fox schedule dates for all asset deliverables and ensure regular & clear communication of planned dates to the rest of the Alien IP Marcomms team, the Fox digital team and the SEGA digital and community teams elsewhere in the company as required.

• Manage and maintain global strategy on established Alien IP social networks (Facebook, Twitter, YouTube etc,) and official Alien IP brand outposts. Recommend and implement changes and optimisations of these channels as required ensuring global best practice.
• Take ownership for content updates to all Alien IP social media channels and brand outposts.   Ensure a high quality of engaging content is regularly delivered and implemented across all channels.

• Liaise with product development and the Communications Manager to identify community-relevant issues for further communication, including features, promotional opportunities, bug reports and patch notes.

• Report regularly on engagement, performance and community-raised issues and advise on resultant best practice regarding potential feature implementation in game and marketing and PR communication.

• Organise and manage community events locally and/or overseas, assuming responsibility for all parties involved either solo or in conjunction with SEGA PR managers and/or external agencies.

• Devise initiatives and content and proactively seek opportunities to grow and expand the reach of the Alien IP community activities, driving engagement and interaction rates positively week on week
• Create new communities around new products as required by the Alien IP strategy and high-level studio and marketing plans. Consolidate those communities where efficiencies of communication can be made.

Knowledge, Skills and Experience:

• Previous experience of working within or closely with an internationally-responsible digital/ community department for a games publisher is essential.
• Current in-depth knowledge of the games industry is essential.
• Current in-depth knowledge of the social media landscape and emergent trends is essential.
• Prior experience of dealing with outside licensors is desirable.
• Content management system/web development familiarity/knowledge desirable.
• A thorough appreciation of the Alien IP videogame series is extremely desirable.
• Excellent event management and planning skills.
• Able to build and maintain strong professional and informal relationships within organisations and externally with members of the public.
• Strong written and verbal communication skills.
• Strong presentation skills, to all sizes of audience.
• Willingness to travel when necessary and spend regular days each week/fortnight at SEGA’s Brentford HQ.
• Though not essential, a second European language would be an advantage.

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Key responsibilities

• Own budget, strategic marketing plan and asset creation, implementation and post-execution analysis for a new F2P project, working in partnership with the central, territory and ESD teams as required.

• Execute campaigns in close conjunction with strategy direction from the franchise Brand Manager, ESD Product Manager and implementation with the central marketing team and on-going community promotion with the Community Management team.

• Develop close working relationships within the Brand Team, the Studio and teams within the larger SEGA corporate and local territory structure.

• Compile and analyse regular reporting on the sales and promotional performance of DLC and F2P products, offering informed criticism and recommendations for future product strategy to the Studio, Business Analyst and ESD teams.

• Compile and analyse regular reporting on the acquisition rate performance of marketing spend and internal game structures within the F2P product, acting immediately to make recommendations to the development team and so adapt the media plan and marketing efforts.

• Work closely with central product managers and the franchise Brand Manager to understand global and local campaign timings and ensure that asset requirements are scheduled in good time so that art and development resource are adequately secured.

• Contribute to and manage marketing relationships with key digital retail partners and the ESD and Network teams on behalf of the studio; including, but not limited to, Valve (Steam), Microsoft (XBL), Sony (PSN) and mobile operators.

• Contribute to, manage and identify potential key 3rd party partnerships, ensuring directly profitable or co-promotional relationships are upheld and effective.

• Work closely with the Community team to identify and execute distinct community building and maintenance activities and strategies to provide a solid and healthy community base for F2P products.

• Proactively perform other marketing and communications tasks in line with the needs of the product and the studio as a whole as required, playing a significant part in the success of the dev team in general.

Knowledge, skills & experience

• A thorough appreciation of previous Creative Assembly games is extremely desirable.
• Previous experience of F2P consumer acquisition practices and product launches.
• Previous experience and current understanding of the digital games retail space.
• Demonstrable experience of current online marketing standards and practices.
• Previous experience of planning and buying media either independently or via agencies.
• Excellent project management and planning skills.
• A motivated self-starter with demonstrable experience of authoring creative marketing plans.
• Current and on-going knowledge of competitor products and campaigns within the industry.
• Strong relationship building and communication skills.
• Strong writing and reporting skills.
• Strong verbal and presentation skills, to all sizes of audience.
• Willingness to travel when necessary and spend regular days each week/fortnight at SEGA’s Brentford HQ.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder.  It does not form part of the contract of employment.

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