Total War Franchise and Licensing Manager

Marketing & PR Marketing & PR
This is an excellent opportunity to join our talented Total War brand team. The growing catalogue of Total War titles is a major contributor to CA’s ongoing success with significant bottom line contribution to the business in the years after a new release.

In this key new role in the Total War Brand Team, you will hold responsibility for managing that portfolio of titles to maintain and grow the franchise’s contribution to the business.

We’ll be looking to you to make the most of our various licensing, partnership and promotional opportunities, taking the acclaimed AAA franchise to new customers and new opportunities, building on existing relationships and making new mutually beneficial alliances.

Not only will you be working with Brand Managers on pre-launch and live titles, you’ll be the brand’s key contact for licensing, facilitating our partnerships with merchandising companies, entertainment partners, charities and museums.

You will use your vision, creativity and data-based approach to build business cases and pitch to partners as well as internally at CA and within the SEGA group. You will collaborate with Analytics, Finance, Creative and Live Services teams to deliver projects to their full potential, as well as work with Development teams to define and secure game content for the on-going promotional calendar.

You will build a long-term roadmap as well as be able to react quickly to market opportunities and trends. You will bring ideas and solutions to team discussions and add to the overall Total War franchise offering for the existing community and new players alike.

The ideal candidate will be someone who can mix long-term vision holding with short-term creative problem solving, working innovatively with the vast array of tools and opportunities in front of them.

Key Responsibilities

As the Total War Franchise and Licensing Manager you will have brand ownership for the portfolio of back catalogue Total War games and related content, including lifecycle management of products and identifying opportunities with existing content.

You will build a promotion roadmap with business case justification, that makes full use of Total War channels, and aligns with brand strategy & values.

Additionally, you’ll be the expert in 3rd party platform and partner channels, their tools and tech, working closely with colleagues at SEGA and with publishing partners, to maximise the impact of promotions. As well as target potential partners for marketing, affiliate and promotional campaigns with the goal of reaching new users and identifying revenue opportunities.

You will identify licensing potential & outreach opportunities, create proposals, and collaborate with SEGA licensing teams and build a cross-sell strategy, ensuring opportunities are considered early in game development and implemented.

You will develop detailed plans for these franchise opportunities, and guide delivery with interaction across multiple internal teams whilst measuring performance of activity, including defining goals, implementing relevant tracking and delivering reports – working with the CA and SEGA BI teams.

This opportunity see’s you working closely with the Total War Universe team, helping to contribute to the value of Total War Access membership.

Knowledge, Skill and Experience 

  • Excellent communication skills
  • Experienced in data-driven decision-making and strategy development
  • Experienced in working with data analysis tools
  • Proven inspiration-to-completion project management and creative problem solving
  • Forward-looking approach to identifying opportunities
  • Ability to work successfully in a cross-functional team
  • Significant marketing and / or sales experience in an entertainment or B2C industry
  • Experience of working in licensing and with licensors & IP holders
  • CRM experience including automation
  • Games industry knowledge
  • Total War franchise knowledge
Opening Date: 28th July 2020
Salary: Competitive plus Benefits
Closing Date: 25th August 2020
Location: Horsham, West Sussex

Currently Creative Assembly is working fully remotely and we continue to assess the COVID-19 situation, with the safety of our staff our number one priority. We are still actively recruiting and onboarding new staff each week. We will set you up with everything you need to join remotely whether you will need to relocate to the UK (or within the UK) now, or at a later date.

We offer a fully bespoke funded relocation package for you and your dependants, and you’ll be supported through the process with our dedicated Relocation Specialist. 

We also have an excellent range of benefits to support your work life balance, including:
  • Generous holiday allowance plus full studio closure over the Christmas and New Year period, as all UK Bank holidays
  • Annual discretionary studio bonus
  • Defined career development pathways and personalised training support with a dedicated learning and development. We offer among other activities; SEGA Dev Day, internal masterclasses, prestigious creative workshops to inspire and enthuse including internal programming conferences, on-site training with renowned specialists as well as global conference attendance
  • Private medical and dental insurance, life insurance, permanent health insurance, critical illness cover and free health care screening
  • Season ticket travel loans and cycle to work scheme
  • Free bike servicing and discounted car valet service on site
  • Free games and merchandise plus access to our extensive games library
  • Free breakfast every day - toast, bagels, pancakes, cereals, yoghurts, fresh fruit, smoothies, juices, milkshakes and more in our fully stocked kitchen
  • An employee assistance programme and onsite confidential wellbeing sessions
  • In-studio heavily subsidised massage therapy
  • Discounts portal giving access to a wide range of extras such as heavily discounted home technology, travel insurance, corporate gym membership, cinema tickets, holidays, trips out and Ikea vouchers
  • Amazing studio parties such as our CA Summer Festival, a Christmas Party for you and your partner plus a separate Children’s Christmas Party. We also have our wrap parties for all our releases
  • Free Japanese lessons, life drawing, creative writing and Pilates classes
  • A range of CA Social events including the annual sponsored Walking Challenge to 100Km, Couch to 5k in our beautiful local park, basketball, game and movie evenings, board game club, 5-a-side football, CA Choir, Sword fighting (yes, sword fighting) and loads more
  • We offer discounts with local businesses, including estate agents and local shops to support our local economy.
Our studio sites have disabled access. We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief. 

Creative Assembly is about the right people making the best games. We are united through our values. We focus on our strengths and embrace our uniqueness, collaborating across teams and giving everyone the trust and respect to be masters of their craft. Our values form the foundation of our culture and ethos:
  • Quality - Everything we do is about quality, from individual actions to final products, we take pride in the detail and authenticity of all our creations.
  • Focus - We focus on our strengths as a studio. Our teams might work across different projects, but our goals and vision should be clear for everyone.
  • Teamwork - We are a collective who thrive working across teams, empowering each other to succeed.
  • Respect - Respect at CA is given as a default, we respect each other as diverse and unique individuals, who come together to create games our fans will love.
  • Trust - Alongside respect, we trust each other, our teams and our leaders as experts of their craft. Everyone is given creative autonomy and freedom to make a real contribution to our projects and our legacy.
If this sounds like you, apply now.